Mirror, mirror
Starbucks chairman Howard Schultz has caused a minor earthquake for arguing in a recent memo to company executives that the ubiquitous coffee merchant has lost its way. Asking that the company look in the mirror and reflect on the decision it made to grow from 1000 stores to 13,000 over the last decade, Schultz contends that Starbucks has been watered down and commoditized. I say "Bravo, Mr Schultz!" If only more companies took stock at the concept of unbridled growth. This reminds me of a conversation I had with 1-800-GOT-JUNK founder & CEO Brian Scudamore last year here at Queen's. He said he wanted to take his rubbish and debris removal company from a $120-million to a $1-billion company over the next decade. I asked him what consideration he had given to the environmental footprint a $1-billion company would have and whether he felt the service & experience that now defines his company could be sustained at that level of sales. Sadly, he had no real answers t